Online Gambling is an Interesting Option for Zynga

2 March 2012 – By Huseyin Yilmaz

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Zynga, as most of you already know, became famous for offering online poker as a Facebook application. This game quickly became extremely popular and millions begun to play with their friends on the social platform. The company became hugely successful and their profits exceeded expectations. Now, that the world acknowledged their success, Zinga is looking to enter the world of real money online poker. Considering that so many people already play on Facebook, over 30 million as sources say, it will not be so hard to imagine that the company already has a huge player base. The officials declared for Forbes recently they see online gambling as very interesting and they are already discussing with several partners their potential entrance in the industry.

Zynga could also profit from the change in the American online gambling industry. This could mean a big change for all the companies and things are already looking better. A recent decision could open the way for online gambling regulation in several states. The bills to liberalize the industry are already under debate is these states and it’s just a matter of time before online casino would be legal at a federal level. Zynga has recognized the huge potential that the US market has and is positioned to profit fully from such a change.

One of the great benefits of playing online casino games through Facebook is that you can invite your friends over for a game and Zynga saw this huge advantage and took advantage of it. Many companies have become famous this way with games like Farmville and FrontierVille. Although at first sight these companies do not win money by offering free games, there is surely a purpose behind this. With so many million players, just the advertisements inside the games could bring these companies millions of dollars. And there is always a component of the game where one could choose to pay in order to get that extra step. Zynga Poker functioned on this principle and made a name for themselves. But the move to real money online poker could transform Zynga in one of the biggest names in the industry. Many of the players that already play on Facebook will surely move to a real casino.

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