Online Casino Deal Worth $34 Million

2 August 2013 – By Cristian Dragomir

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William Hill is one of the most respected brands in the online casino business. The company has customers all over the world and millions of gamblers can play their favorite online casino games from the comfort of their homes, in any corner of the world. The internet gambling business is developing rapidly and in order to stay in top, the British giant has recently announced they acquired Australian online betting site tomwaterhouse.com. The deal is reported to be worth $34 million and represents another important step made by William Hill in the Australian market. Only a couple of months earlier, in March, Hill bought Sportingbet PLC’s Australian business for £459 million. Representatives from the company announced the signing of an agreement on the deal, which includes acquiring $6 million of tomwaterhouse.com “balance sheet liabilities”.

The Chief Executive of William Hill announced that Tom Waterhouse will remain as Managing Director of the tomwaterhouse brand and continue developing Hill’s growth strategy which includes making Australia their second home. According to the CEO, the first deal, which includes the acquisition of Sportingbet, gave the firm a strong and proven platform with an experienced management team. This new agreement gives William Hill a rapidly growing business that appeals to a complementary customer base. Tom Waterhouse and his team are passionate about the bookmaking and the online casino industry and managed to build a good business in a short period of time. For this reason, the gaming giant in UK decided to make the acquisition, an important decision for the future of online casino gambling in the Australian market.

Managing Director of the Australian brand, Tom Waterhouse, said they are excited about becoming part of the William Hill family. According to him, their current and future customers will benefit from a more extensive product range than before, including different innovations brought by William Hill to the UK market. The two firms can use from now shared resources and access great technology that will help them continues to improve their internet and mobile services for their valued customers. Online casino players from Australia will have only benefits from this new deal.

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