William Hill has a GBP 5 million budget for promotion

5 December 2010 – By Cristian Dragomir

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William Hill plc is one of Britain’s online casinos and land-based premiere groups. Recently the company confirmed to the marketing media that they are looking for an advertising and public relations agency to take charge of the company’s online casino marketing. The budget for William Hill’s online casino promotional business is GBP 5 million.

Earlier this year William Hill has outsourced some services for marketing to The Bank agency, but they need additional back-up to expand the promotional activities of their premiere online casino. However The Bank agency will remain the major external partner of this firm following the huge success of the “I Will” and World Cup campaigns. William Hill also cooperates since 2009 with the Manchester-based agency BJL to produce gambling ads.

The expansions of William Hill’s agency roster will ensure the creation of more extravagant campaigns in 2011 and in the future. Various public relations and advertising firms it the United Kingdom are taking their aim to land this promising million pounds account.

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