Online Gaming Growing At a Fast Pace

9 September 2013 – By Huseyin Yilmaz

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In the last few years, online casino gambling has become accessible to millions of customers from all corners of the world. Casino players that usually go to their land-based facility are now turning their head towards this business. Therefore, more and more gamblers choose to play their favorite online casino style games from the comfort of their own homes. Players have a multitude of options when it comes to getting access to their games as they can play using their desktop computer, laptop, tablet or smartphone. Recent studies also show that online gaming is growing almost twice as fast as land gambling. The consulting and gaming research firm H2 Gambling Capital has recently published a report focusing on this business. The study shows that online gambling and betting is a big and growing global business, with 25 billion euros in gross win generated last year.

According to the gaming research firm, last year, land gambling revenues grew 3.1 percent while online gambling revenues were up 7.2 percent. Despite the positive figures, e-gaming still comprises just 8 percent of the total global gambling market. By 2018, analysts predict that the online gambling international market will command 11.1 percent. Interactive gambling has a penetration rate of 12.6 percent in Europe versus 4.4 percent in the United States and Canada. These numbers are due to the legal constraints in the United States and a more progressive and modern approach to the online gambling environment in Europe. But US state by state legalization will lead to an impressive growth in these numbers as the process gathers momentum.

When it comes to the global market share in online gambling, the study shows that Europe leads on 46 percent, followed by Asia-Pacific on 28 percent and North America on 17 percent. Sports betting, driven by mobile and in-play wagering has become the most popular sector with the online gambling sector, accounting for 46 percent of gross win in 2012. Online casino action is a distant second at 17 percent and online poker continues to decline at just 13 percent. These numbers are subject to change as the United States market advances on the back of legalization.

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