Atlantic City Casinos Apply For License

22 June 2013 – By Jane Spiegel

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Intrastate online gambling is moving one step ahead in the state of New Jersey. Online casino regulators have received applications for online gambling licenses from all twelve Atlantic City land casinos. Despite the fact state officials have indicated the end of November as the deadline for completing the whole process, analyst from the online casino industry say it is not possible to finalize the process until that date. The target of November 2013 set by the New Jersey regulators was, according to gaming analysts, impractical. Unforeseen issues will probably delay the process and the state’s online gambling market would not launch by Thanksgiving.

Potential licensees have to declare partnerships, particularly with existing online gambling operators. For example, Caesars Entertainment, one of the biggest names in the industry which operates four land casinos in Atlantic City, has tied up with 888 Holdings. The Gibraltar based company is a popular and leading online gambling operator in Europe with offerings in poker, casino and sports betting. The two companies are already cooperating for the European World Series of Poker web sites. Borgata also confirmed that they would tie up with online gaming provider Bwin.party, another European online gambling giant based in Gibraltar. Representatives from the Division of Gaming Enforcement said they would review the applications that have been filed in time and determine whether they can offer online gambling when the implementation is complete.

New Jersey regulations require that the operators locate their servers within Atlantic City. For this reason, Ultimate Gaming has entered into an agreement with the operators of the Trump Taj Mahal casino. The company will manage the online web sites under their own brand and will also provide the technology necessary in order to offer poker and casino games to New Jersey residents. Ultimate Gaming will use the Taj Mahal data base to target online gambling customers and will use its web site to drive customers to Taj Mahal casino. Therefore, online gambling in New Jersey will probably bring other interesting partnerships between popular gambling companies on the market and online casino fans will only have benefits from this process.

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