Apple is Preparing for Gambling Changes in the US

15 August 2012 – By Jane Spiegel

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The announced change in US online gambling law has determined local governments, gaming companies and other major firms from different fields to take action. Giant company Apple announced that they will allow real money gambling on the popular iPhone. Through this partnership with Apple, Big Fish Gaming will become the first gaming company to offer the real money gambling.

Based out of Seattle, Washington, Big Fish Games Inc. has been building towards mobile gaming for several years, and the time has come to put their plans into place. The technology company in Seattle is developing the technology for Big Fish Casino to come to the iPhone. The app will be also available in UK, thanks to Big Fish’s partner, Betable Ltd., based in London. If with other applications, Apple takes a cut of sales, in this case the giant from California does not want to be the middleman in a gambling operation and they are staying away from collecting their share of gambling winnings.

Big Fish has recorded an increase of their revenue to $180 million in 2011 and after this move on the mobile gambling market they are expecting their revenue to significantly increase the $180 million figure. Analysts of the online casino market have already changed their prognostication for mobile gaming revenue. One of the most important companies in casino research, Juniper Research estimated last year that gamblers would wager $100 billion annually using their mobile devices by 2017.The figures represent an increase of $80 billion over the total wagers of $20 billion last year. Betable’s CEO, Christopher Griffin, said that mobile gambling is the biggest opportunity that game developers have had since the advent of the internet.

Zynga, a popular online game developer, responsible for bringing popular games such as Farmville, MafiaWars and Word with Friends, is also interested in the mobile casinos market. Therefore, Zynga announced that they plan on running real money mobile casinos starting in 2013. Looks like Big Fish will not be the only gaming company operating online casinos on the mobile market. Customers will surely benefit from this move as they will be able to play their favorite online casino style games anywhere they want.

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