Skrill Expands On the Russian Market

18 May 2013 – By Linda Jefferson

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Skrill is one of the biggest names in the online casino market when it comes to online payment providers. The brand is very well-known on the European online casino market. Gamblers that love to play their favorite casino style games whenever they want and wherever they are, have surely heard about Skrill, one of the most popular payment methods nowadays. The European payment company has announced a new partnership with Russian payments service Yandex.Money. Through this deal, the Russian provider will be integrated as a payment option for Skrill’s 140,000 merchants worldwide, including online casinos. Also, the collaboration will enable Skrill to expand coverage of the Russian payments market, offering a proven local payment solution to a global customer base.

Yandex.Money is the most popular payment service on the Russian market. This service is accepted by over 20,000 online stores in Russia, Ukraine, Belarus and Kazakhstan. Almost 84 percent of Russians are familiar with the Yandex.Money brand and more than 17 percent use this online payment provider to make deposits or payments at least once every six months. Skrill’s representatives said in one of their press releases that this partnership will enable the company to grow their global payment network with another popular local payment option. This deal will provide Skrill access to consumers in Russia and will help the online payment provider to become even more popular in the digital payments market.

On the other hand, Business Development Director from Yandex.Money said that the partnership will give users the opportunity to pay using their service in any internet store or any online gambling site, anywhere in the world. Online casinos or any other gambling site on the internet interested in attracting customers from Russia and other CIS countries can now profit from this new collaboration between Skrill and Yandex.Money. Already, some of the internet’s most popular services, such as Skype, Facebook and McAfee are already using Yandex.Money for payments in Russia. Online casino players can only have benefits from this new partnership, as most of them use this type of provider when funding their gambling account at the online casino where they are members.

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