New Jersey Operators Announced New Deals

3 August 2013 – By Jane Spiegel

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The Tropicana Casino and Resort in Atlantic City has announced they have joined with Gamesys Limited in order to help them offer internet gambling later this year. Gamesys, the owner of the jackpotjoy.com website, has a proven track record in the UK of providing excellent products and customer service. For example, last year, Gamesys launched the first real-money gambling service through Facebook in the UK. Both Chief Executives of the companies said they are eager to start operations in the state of New Jersey, probably in November.

Internet gambling is expected to become legal until the end of the year in New Jersey and Atlantic City casinos are scrambling to forge alliances. Despite that, the launch date for online gambling could be pushed back if regulators determine the state is not ready for it. According to representatives from the state Division of Gaming Enforcement, all 12 casinos from Atlantic City have identified an internet gaming partner and either have entered into a contractual agreement with the partner or remain in negations. For example, Caesars Entertainment, company which own four casinos in Atlantic City, has announced their partnership with 888 Holdings. Bwin.party was selected by the Borgata Hotel Casino and Spa. The world’s largest poker website, PokerStars, has joined Resorts Casino Hotel after a failed acquisition of the Atlantic Club earlier this year. Ultimate Gaming, the company that began offering Internet gambling in Nevada earlier this year, has announced their partnership with the Taj Mahal Casino Resort. Trump Plaza has decided to choose an important British online gambling firm, very well known in the industry, Betfair.

Another casino is the Golden Nugget Atlantic City and their representative announced an important deal to offer online casino gambling services. The company said they will offer their own brand of internet gambling using Bally Technologies. Not all casinos in Atlantic City have managed to make decisions and sign partnerships. Atlantic Club and Revel Casino Hotel have announced they are working hard with different companies on proposals and hope to make their final decisions in the next period of time. New Jersey lawmakers hope that internet gambling will help revive the casinos while citizens benefit from premium online casino services.

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