Zynga Launches Gambling Versions for Their Games

29 June 2013 – By Jane Spiegel

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Zynga is a company based in San Francisco well known for their social games present on Facebook. In a recent gambling event held in Barcelona, Spain, the company’s representatives said gambling games are a logical extension for fans who want to bet real money and win it in social games. The first two titles to be released are Zynga Plus Poker and Zynga Plus Casino, both gambling versions of Zynga’s social games. These two games are produced in partnership with British real-money online gambling company, Bwin.party. These first titles which represent Zynga’s strategic expansion into Facebook and mobile gambling games will be launched in the United Kingdom, where real-money online casino gambling is legal.

In Zynga Poker, the social game loved by millions of players around the world, players can purchase virtual chips with real money but they can’t cash out their winnings. In the gambling version of the game, if the players choose it, they will be taken to a different application that is completely different and is based on Bwin’s approved and regulated gambling game. Once they prove they are over the age of 18 and reside in the jurisdiction where the games are legal, players have to make a deposit and after that they can play for real money in an online casino. In addition, gamblers are eligible to win promotional prizes such as a free night’s stay in a casino hotel or a free buffet meal.

The release date for these two products is not yet clear and the timing of the launch depends on approvals in the UK. Zynga’s plans include Facebook versions of Zynga Plus Poker and Zynga Plus Casino, as well as mobile versions in the near future. The partnership with Bwin.party signals the importance of moving fast as other social gaming rivals are moving into the market. Social mobile is adding a fresh take for the old online gambling titles and Zynga believes the social mobile aspect will create a boom in the market. Online casino fans will have the opportunity to experience other gambling products once these two titles are launched.

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