Google’s Importance for Internet Gambling

3 September 2013 – By Huseyin Yilmaz

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The online gambling industry, since the first online casino was launched in the early 1990, has been developing at a fast pace and millions of players now have access to premium services all over the world. Technology has helped the industry develop new games and products for players who want to play from their homes. One of the largest technology companies in the world, Google, has a tight relationship with online gambling, but in reality this industry would not be able to offer so many things to players if it wasn’t for one of the largest search engines in the world.

Thanks to Google, many casinos have been able to offer their products and services on the go. The expansion of the mobile casino industry was enabled using the Android mobile platform as there are over 750 million Android devices around the globe. Using this platform for smart phones, online casino players from every corner of the world is able to access different apps that bring them closer to online casino games. Online poker and other top class casino games are available to players through multiple applications for Android phones. Mobile casino is the next big thing when it comes to online casino gambling and the Android mobile platform is huge. Therefore, the outreach that the online gambling industry has accomplished is due to Google’s platform.

Youtube, the most popular video sharing website in the world, is also owned by Google and can be used to upload thousands of videos including game reviews, casino reviews and online casino strategy tips. Millions of players have access to these videos and this way an online casino operator can promote their services through educational content with audiovisual aids, for a much broader understanding of online casino techniques. The search engine also helps online casinos and players too. Every day, online gambling firms work on improving their rankings on Google searches in order to be able to reach out to more players. Due to the fierce competition in this industry, high quality content along with high quality services is available for online gambling players when they receive the final product.

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