Facebook Advertising for Online Gambling

22 August 2011 – By Jane Spiegel

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Facebook is surely the biggest and most popular social media platform in the world and it has grown unbelievably in the last years. Millions and millions of people from around the world log in each day to stay in touch with his friends and interests. One of the big points of interest around Facebook has always been advertising and how big companies can reach millions of companies very quickly and extremely cheap, compared to the reach of any message. Now, these businesses try to spend much of fan pages and small ads displayed to a huge audience.

One industry that was not able to profit from the benefits of Facebook has always been online gambling and online casinos. These were not allowed to display or run ads on Facebook. But with a recent update, Facebook now allows advertising for online gambling operators. This change is not completely untought and there are suley some rules. Facebook will not display gambling ads in countries and territories where this activity is illegal. But for people in the United Kingdom for example, there will be an increased number of online gambling ads shown in Facebook pages.

Also, companies that do not have licences will not be able to offer their services on the social site. Legal online casinos, poker sites, lotteries or sports books will now be able to spend their advertising budgets on Facebook. The rules also specify that companies from the gambling industry have to spend at least $30.000 each months. This means a minimum of $360.000 each year, which is a huge amount, but this can be surely spent by the biggest casino operators considering the return. Facebook has millions of users and many of them are searching for ways to stay entertained or get rich.

One rule has also been specified. These advertisements will not be shown in the US, as the country still prohibits online gambling activities. But in the near future, this market could open up and that would mean a huge advantage for companies already promoting on Facebook. The social media has changed the way that many businesses are run and is now part of anymarketing strategy. Online gambling has seen the huge potential of Facebook and Twitter like sites. The casino operatos can provide their message to a great number of people who might eventually become players.

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