The Game Is Very Popular Online

15 April 2013 – By Jane Spiegel

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The British Broadcasting Corporation (BBC) has recently released a report that shows that online bingo continues to grow despite all the economical problems in the European Union and the rest of the world. The report says that around 350 online bingo sites are operating in Britain, an impressive number compared with 20 such sites that existed in 2004. Britain’s major gambling groups and newspapers like The Sun and The Daily Mail are among the brands that own and operate online bingo sites. The brick and mortar bingo environment appears to have been successfully translated to the online variety, as modern technology has made personal communication so easily accessible for online casino players.

Many online operators are given as an example of modern bingo advertising and promotion, noting that the presentation and tone of their advertising bring glamour to the game. Unlike land-based bingo halls, where chatter is kept to a minimum during play, the online environment is very different and has much more “chat” action. For this reason, many websites fill players‘ bingo cards in automatically, so they can focus on personal exchanges and banter whilst playing. According to Gambling Commission figures, traditional bingo turnover slipped 3 percent in the year to March 2012, with main stage, mechanized and seaside style prize bingo turning over 1.22 billion pounds. When bingo was at its climax, there were about 800 bricks and mortar halls in the United Kingdom. In present day, according to the Bingo Association, there are about 400 land-based bingo facilities.

Several analyst of the bingo market in the UK said in BBC’s report that the growth of online bingo is part of the feminization of gambling. They added that the focus on its social aspects makes it more appealing. Bingo is believed to be the centre of a new type of “soft gambling”. Scientists believe that people consider bingo a harmless fun and even though they know it is a form of gambling, they never use the word. The impressive growth has not created serious addiction problems. GamCare and the National Problem Gambling Clinic have not encountered significant issues on that matter.

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