William Hill Dominates Online Gambling

5 July 2012 – By Linda Jefferson

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William Hill is the United Kingdom’s largest bookmaker and one of the most popular online casino operators in the world, with millions of customers across the globe. After the events that took place in the last period, William Hill will dominate the sports betting market worldwide. The bookmaker made new acquisitions, signed long-term deals and received a new license in the state of Nevada. The groundbreaking move was made by the Nevada Gaming Commission, which recently granted William Hill PLC the highest level of licensing in Nevada. The non-restricted gaming licenses transform the 78-year-old organization into the first British bookmaker to be licensed for sports betting in the United States.

Shortly after receiving the license, William Hill announced the acquisition of three land-based sports betting companies in Nevada: American Wagering, Brandywine Bookmaking and Club Cal Neva. The completed acquisition of these betting operators has been estimated at 55 million dollars. After purchasing these companies which operate more than half of the state’s race and sports books, the British bookmaker now operates 159 locations statewide, including 83 wagering kiosks. Online gambling enthusiast can take advantage of William Hill’s services at their online casinos and also at their land-based facilities across the world.

Another smart move made by William Hill is represented by the log-term agreement to operate the sports books of the Affinity Gaming properties in Nevada, including well-known casinos like the Sands, Rail City, Gold Ranch and Terrible’s Dayton. The agreement is expected to bring new customers and to enhance the customer experience through better products and technology. In order to accomplish that, William Hill must make significant capital investments in the race and sports books of Affinity Gaming’s casinos across the state of Nevada.

According to analysts, William Hill would operate 55 percent of Nevada’s race and sports books. This percent is translated in less than 5 percent of the state’s gross gaming revenue. After these deals and acquisitions experts say that the British bookmaker can transform itself in the “King of the Hill” in the US sports betting market, making it a premier location for online casino fans and regular gamblers.

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