US Gambling Company Goes Into Online Casino World

19 May 2012 – By Jane Spiegel

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In the past few years, many land-based casino gaming companies have made partnerships with different online casino software providers or developers in order to have an online presence also. Recently, Wynn Resorts, one of the biggest land-based casino operators, has announced that they are looking for a partnership with Zynga, the world’s largest online gaming company, famous especially for their Zynga Poker. Although Zynga does not directly allow gambling on their online games, players can buy credits which can be used for materials needed to create a larger dominance in the game. There are many add-ons and different tools that players can buy directly to complete at a high level.

Many states in the United States are considering regulating internet gaming after the Department of Justice’s decision reversed a long-standing opinion on internet gambling. When this fact becomes a reality, land-based casino gaming companies want to be online as soon as possible. After a failed partnership with PokerStars, due to the ban in the US against the online poker giant, Wynn has been exploring other possibilities.

Analysts also say that this new deal with Zynga makes more sense. Being in business with the largest online gaming company in the world can only be a good thing. Wynn can take advantage of Zynga’s huge customer base and this partnership can bring lots of benefits for the casino operator. Online gambling analysts believe that unless the laws change, Wynn will be in perfect position to have a developer that can set up online casinos. Not only Wynn has started to partner with European-based online gaming companies. For example, European company 888 Holding has established connection with different companies in the United States that are already established there and have a gaming license. They hope that through this partnership, the European online casino operator will have an advantage in gaining a license in the US. And this kind of move is a very smart one, as most jurisdictions that consider regulating online gambling have already announced that only existing land-based gaming companies will be granted a license to operate in the online environment.

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