More about Location-as-a-Service

21 July 2013 – By Jane Spiegel

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Mobile gaming is becoming more and more popular among online casino players. The online gambling experience has changed in the last few years and location verification services may be positioned for a big play. The gaming industry is talking about transition to games as a service and Location-as-a-Service (LaaS) has an important role in the future of online gambling. In present day, Locaid is the world’s largest LaaS company and many important names on the market use their location services for online gambling verification. LaaS services may have hit online gold as it becomes more and more important for the online gambling space.

Location-as-a-Service is a location delivery model where privacy protected physical location data acquired through multiple sources including carriers, WiFi, IP addresses and landlines is hosted in the cloud. The location data is made available to enterprise customers through a simple API. Locaid provides in addition to the aggregation of multiple location data sets, location based services like Proximity Marketing and Location Analytics. These services transform location data from a set of information to intelligence that can enable them to make better, location validated decisions that helps them to realize greater operational efficiencies, increase security, reduce costs and optimize customer engagement. The LaaS services are useful for the mobile gambling industry as they provide a location determination that authenticates that a player is where they say they are when they place a bet in order to meet strict regulations.

Numerous states in the United States have already legalized online gambling. Nevada, New Jersey, and Delaware are already on deck for online gambling legalization and states like California are eying proposals. Other states are considering taking the same step but may have to wait a bit longer. But any state looking to tackle the challenge is going to need strict safeguards and regulations in place to ensure accurate location authentication. Online casino gambling is developing according to new regulations in order to be accessible to gambling enthusiasts that want to enjoy their favorite online casino from the comfort of their own homes, whenever they want or wherever they want using their mobile devices.

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