New name for a popular online casino

26 November 2010 – By Linda Jefferson

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With over 70 years of expertise and experience in the gambling and gaming business, Harrah’s Entertainment is one of the strongest companies in the world today. Brand names such as Horseshoe and Caesars are owned by Harrah’s Entertainment and are known to be the biggest land-based casino operations in the US and other parts of the world. Also by joining the internet gambling industry, the company is a big threat to competition with other major branded online casinos.

Some time ago the online casino company released the intention to sell shares by public offering in the aims of further expansion. But Harrah’s Entertainment announced recently that the company wants to make a change in corporate identity. Caesar’s Entertainment will be the new corporate name. The company wants to raise almost $611 million for its initial public offering for the month of November.

Thereby more than 31 million shares priced at $15 to $17 a piece will be offered on the Nasdaq National Market with the corporate symbol of CZR. This is an opportunity for anyone who wants to earn from Harrah’s Entertainment’s success.

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