13 January 2012 – By Cristian Dragomir
300€ Bonus from William Hill!Social networks and Facebook in particular are used by millions and millions of people each day and they still have an enormous potential. Online gambling is an industry that is always looking for new environments to invest in and to find new ways to attract players. After a long time, online casinos and gambling sites are now permitted to display ads on Facebook. The next big step is the development of gambling applications especially designed for Facebook. There were casino games on Facebook before, but these were not entirely like an online casino. This could change in the near future.
One of the leading online casino software developers in the world is IGT or International Game Technology. On Facebook, the major gambling name is Double Down Interactive, which develops casino games for social networks. IGT has recently agreed to pay up to 500 million dollars in order to buy Double Down. This could lead to the development of more casino style applications for Facebook. Considering that the social network has given signs that it could soon allow wagering on real money in those jurisdictions that allow this.
This new acquisition will allow International Game Technology to both develop new online slot games, as wekk as incorporate the already existing games from Double Down, such as Wheel of Fortune, DaVinci Diamonds and its new Dual Play version, Sex & the City. The deal will be completed by March and it will be done in several stages, with an upfront payment of 250 millions. The rest will be paid in retention payments and over a period of three years, if some objectives are met. The Double Down Casino functions on Facebbok just for about two years, but it already gathered a huge fan base, with over 1 million users each day. The company is based in Seattle and it quickly became one of the most popular on Facebook, drawing the attention of bigger companies, like IGT.
