Facebook Considers Online Gambling with 888 Casinos

13 December 2012 – By Jane Spiegel

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Facebook is surely one of the main phenomena of the 21st century and billions of people use it constantly. Considering that online gambling is also a big deal in the last decade, there is no wonder that these two social elements would meet eventually. Facebook has considered for a long period the opportunity to host real money online gambling games and in the last years, the giant social network has developed and launched many apps that addressed this issue. Things could go further soon, as Facebook made a new deal with 888 Holdings, one of the biggest online casino operators in the world, in an effort to launch bingo, casino and slot games to its users. 888 Social will follow other existing networks of social casinos.

In their joint deal, Facebook and 888 decided to first launch an online bingo application, while other apps for casino games will follow shortly, all featuring real money gambling. One of the big successes in this field is the Bingo Island website that currently has over 600.000 players. Facebook has been trying to launch such social apps based on casino games for quite some time, seeing the huge potential of this market, combined with social aspect. In August, they launched an app called Bingo Friendzy, dedicated to UK customers. Nearly every gambling app launched by Facebook has been a success so far, with thousands of regular players and a huge social network to spread the word.

The new Facebook and 888 partnerships will launch apps that will at first be available just to Facebook users from the United Kingdom. But given the huge number of online gambling operators and apps available in the UK, this new product could definitely move to other regulated markets, such as Italy and Spain. The online gambling regulations are not the same in each country, and the process to enter each market is not as simple as it might seem. But surely the best potential market for Facebook and its online gambling investments is the US market, which might be regulated in the future. This will be a big step forward for real money gambling apps hosted by Facebook, increasing the revenues substantially.

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