New Online Casino from Electronic Arts

9 August 2011 – By Huseyin Yilmaz

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The online gambling world is passing through major changes in the last years. Some companies are closing down, while more new ones are replacing them. The number of players continues to grow surprisingly fast and large sums of money are thrown on the market. Other companies who wish to enter this exciting and profitable market are looking for partners to help them establish a strong business.

Such is the case of Electronic Arts, one if not the biggest producer of computer games in the world. They recently acquired a smaller company called PopCap Games in order to expand their reach into online gambling. PopCap Games has developed some popular games for mobile devices, tablets and PC’s, as well as some know sites. Games like Plants vs. Zombies, Bejeweled and Zuma are well known over the internet and have many fans.

The deal was signed recently and Electronic Arts agreed to pay 650 million dollars in cash, plus some shares of the company and an extra 550 million dollars if the partnership reaches the goals set in the contract. The two might also soon enter the online casino world, launching new casino games. Considering the quality of the gaming software provided so far by the two companies, their combined effort can only bring better content.

Both companies are hoping that together they can launch new online casino games that will please the players and will provide quality content to online casinos everywhere. According to recent studies, the online gambling industry has one of the biggest growths in the world, with new casino sites and businesses appearing each week. Following this trend, it is wise for related sectors to think about investing in online gambling projects. The market has not yet reached its full potential and the future will see many more companies appear or disappear. Players have most to profit from this situation, as usually with higher competition come higher quality and better offers.

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