The Company Has a New Owner

2 February 2013 – By Jane Spiegel

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Cryptologic is one of the biggest brands on the internet gambling market, well-known for its high-quality products enjoyed by millions of people all over the world. Last year, the Canadian firm Amaya Gaming acquired this company and since then, the product offering from the software provider has improved a lot when it comes to quality and quantity. Amaya Gaming wants to extend the agreements that Cryptologic has entered into before the acquisition. Therefore, Amaya Gaming has negotiated with Warner Bros Consumer Products (WBCP) and will remain the sole provider of their branded games. WBCP is acting on behalf of DC Entertainment and through this partnership, Amaya has exclusive rights to develop real money online casino games based on its popular super-heroes such as Superman, Wonder Woman, Green Lantern and The Flash.

The company’s plans include the development of 3D games for distribution over desktop computers and mobile devices exploiting the super hero brand equity. Besides that, Amaya Gaming announced new games based on other DC characters, including Justice League, Supergirl and the DC Gotham Girls who are Batgirl, Catwoman, Harley Quinn and Poison Ivy. Popular DC Comic villains like Bane, The Joker and Lex Luthor will also have their own online slots developed by Amaya. All these new games will probably include the Bonus Bet feature, which provides possible access to a lucrative bonus game.

In a recently statement, the company’s director of product strategy said they are excited that the DC Comics comic book design will continue to be part of their pay-to-play online product development plan. The brand equity of DC Comics attracts people and the stunning graphics, animation and sound increase the player’s enjoyment of these games.

As stated, Amaya Gaming has big plans for 2013 and therefore the online gambling firm also signed a memorandum of understanding with Bally Technologies to integrate its Ongame Poker Platforms and casino suite into Bally’s iGaming Platform. The legalization of online gambling in some states in the USA is imminent and Bally was selected as a partner because it is an established global brand with great customer reach in the land based gaming industry.

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