Operator Will Launch Online Poker and Games

26 July 2013 – By Linda Jefferson

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888 represent one of the most popular brands present in the online casino industry. Millions of gamblers from all over the world have an account on their numerous gambling sites. Recently, the London-listed company announced plans to launch online poker and casino games under their own brand in the state of New Jersey. This year, the governor of this state promised to end the ban on internet gambling after many years of battles with the administration. In 2006, internet betting was banned by Congress and firms like 888 which had set up in the United States had to close their business. However, in present day, European online casino operators have the opportunity to offer their services to American citizens as tax-hungry states are relaxing the rules.

In cooperation with US giant Caesars Interactive Entertainment, 888 will make its technology available to Caesars casinos, one of the biggest names preparing to move into the online market. The future plans for the British company include the launch of 888’s own brand, in order to maximize revenues from the largest and most lucrative of the three US states that are opening up their markets. 888’s CEO said in one of his press releases that the company is extremely well positioned in the US and they are working with the regulators in Nevada, Delaware and New Jersey as these three states become ready to open.

The good news for 888 is not stopping here. According to their estimates, the company’s second quarter revenues rose 5 percent to $ 97 million and the third quarter trading is so far in line with their expectation. The British company’s value has almost reached the number of 600 million pounds according to the new value of their share, which added 1.4 percent to 171.9p. According to online casino market analysts, all these figures, including the shares which have more than doubled over the past year, are driven by optimism about the impact of liberalization in the United States. The launch of an independent online poker and casino games service in New Jersey later this year will surely increase the company’s value in the next period.

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