New Deal Signed Between 888 Online Casinos and Caesars

3 February 2012 – By Jane Spiegel

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One of the biggest casino brands on the European market is surely represented by the 888 group of casinos. It is considered in the top three casinos and provides consistent quality and huge prizes to their players. Looking for new markets and business development opportunities, 888 casinos has chosen to invest in the future of the American online gambling industry. In the present, the US is still under the regulations of the UIGEA law that prohibits online casino related transactions. This situation might change in the near future. When this will happen, 888 will already have a strong position in the US and could profit greatly from this early move. To accomplish this, 888 has chosen one of the strongest partners in the US, the Caesars Interactive Entertainment, a renowned brand in casino gambling.

When the US government or even singular state governments decide to make online gambling legal and five licences for online casinos, the B2B division of 888 called Dragonfish will be able to take all the necessary measures in order to launch online poker sites with real money. Caesars is already positioned strongly on the real poker establishment market and the partnership will provide the best product for the newly liberalized market. An application for a licence has already been submitted to the Nevada State. The Gaming Commission in this state already approved the partnership between the two companies back in 2010, one year after it has been signed, in 2009. The two brands have been working together ever since, and the partnership has been growing steadily.

This move has been strategically planned in all its details by 888 casinos and it proved to be the best action. The company will now have the pole position when the market opens up in the United States. This way, 888 will be able to release its most innovative and modern solutions for the online gambling field in the shortest amount of time. Also, it also has a great position when negotiating new potential partnerships when the market will open. The Caesars Company is also enthusiastic about this partnership, praising the experience and success of the 888 online casino brands on the UK and European market.

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