The US Market Represents 10 Percent of the Global Market

2 September 2013 – By Cristian Dragomir

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Online casino gambling is becoming more and more popular among American players who usually spend a lot of money at the local brick and mortar facility. Using the internet, gamblers can play their favorite casino style games from the comfort of their own homes, whenever they want, using their desktop computer, laptop, tablet or smart phone device. A recent research conducted by British-based research firm H2 Gambling Capital shows that despite online poker’s Black Friday in 2011, the American online betting market was $2.6 billion in 2012. The American Gaming Association (AGA), the casino industry’s lobbying group on Capitol Hill, said there have been estimates of the American market being worth around three times as much if fully open for business.

According to AGA’s chief executive officer, it is time for lawmakers to put necessary safeguards in place as the black market will continue to thrive in states that choose not to pass legislation. The online casino business is illegal in all but three American states, Nevada, New Jersey and Delaware, but the Americans account for nearly 10 percent of the global online gaming marketplace. A recently released movie, Runner, Runner, which depicts the alleged shadiness of offshore operators, will be used by the AGA as a way to stress the need for federal legislation on web gambling. Despite AGA’s optimism, the odds of anything coming to fruition are really slim as many lawmakers, for whatever reason, are simply opposed to the idea of such betting being available across the nation on any computer with an internet connection.

The process of authorization state by state, obviously is not preferred by online casino gambling firms, but as long as other states continue to legalize online gambling it is an important step for them. Online gambling in the form of slot might not depend too heavily on liquidity to function properly but online poker is one product that thrives on large player pools. Online poker tournaments are very attractive when many players join the game and if there are more cash games to choose from online casino players generally feel more comfortable and happy.

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